![]() The LinkedIn summary, now titled “About,” is like a digital elevator pitch. Write a narrative-driven LinkedIn profile summary Your LinkedIn headline is crucial for highlighting your role and industry while differentiating your services. Instead, use “Freelancer / Entrepreneur” or “Freelancer | Entrepreneur.” Avoid using slash marks between words, such as “Freelancer/Entrepreneur,” as search engines view this as one word. Conversely, you can add your value statement to the beginning of your summary. While it may not improve SEO, it can spice up your headline and grab attention. Your industry, niche, or area of expertise.Īlso, consider describing your value proposition.Job roles or positions your audience searches for.A headline can have 220 characters on a desktop and impacts search engine optimization (SEO). Indeed, 46% of respondents to a LinkedIn poll by career coach Bob McIntosh chose the headline as the most important part of a profile. Are they hunting for a new job or wanting to improve their current skills? What challenges do they face, and how can you help them? Use this information to tailor your profile content to your target market. Lastly, learn why and how your ideal audience uses LinkedIn. Next, consider the attributes that make up your target audience, such as: Do you want to connect emotionally with current and future customers (relationship building)? Or do you want to drive traffic to your portfolio or e-commerce website? Alternatively, you may want to expand your network to include other entrepreneurs in your industry. First, think about your main reason for using LinkedIn. Instead, focus on your target audience and LinkedIn objectives. LinkedIn has over 850 million members, and it’s impossible to appeal to everyone. Understand your target audience and goals Use these tips to increase your visibility and memorability while distinguishing yourself from competitors. You can turn a good page into a stellar one with a few tweaks. Make LinkedIn work for you by updating and optimizing your profile. However, poorly crafted summaries, incomplete profiles, and low-quality images can affect your reach. Your LinkedIn profile showcases your work and talents while building your credibility as an industry leader. LinkedIn is invaluable for entrepreneurs, providing access to a network of professionals and potential clients. Tell a story about yourself and your work experience. ![]() If you are not good at design, you can find some great LinkedIn background image templates in Canva photo editing tool.When filling out the About section on your LinkedIn profile, make sure to go beyond listing your skills and qualifications. ![]() Ensuring you only publish the most optimal Linkedin Background image dimension. Lastly, do not miss out on reading my article on the new best LinkedIn background photo size. ![]() □ Top story today > The new optimal Linkedin profile cover photo size Remember you do not have to stick to the same LinkedIn header image for life, not even for the whole year! You can alternatively use that top real estate visual space for a campaign or a key professional event/milestone you have achieved or aiming to achieve. THE BEST LINKEDIN COVER PHOTO “ AUTHOR” STYLE EXAMPLESįind the best Linkedin cover photo “ Author” style examples for you to get inspired and start creating a powerhouse personal brand on LinkedIn today! ![]()
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