Each property intermixes a passion for food and beverage with music, design, and culture, fusing with the local landscape and providing a vibrant and inclusive environment for travelers and locals alike. Virgin Hotels is a luxury lifestyle hospitality brand that combines heartfelt service and a personalized hotel experience inspired by the innovation and smart disruption that Sir Richard Branson's global Virgin Group has pioneered for over 50 years. Virgin Hotels Collection will focus on accelerating the growth of both brands, to offer a truly differentiated customer experience, while continuing to make a meaningful contribution to the communities and destinations its brands operate in.įor more information on Virgin Hotels Collection visit For more information on Virgin Hotels visit For more information on Virgin Limited Edition visit About Virgin Hotels Renowned for its world-class luxury standards, unique experiences and boasting two of the world's most exclusive private-islands, Virgin Limited Edition shares the same undeniable passion for championing customer experience and one that the Virgin Group has disrupted in the industry for more than 50 years. The brand has a significant global growth strategy including resort destinations and residences, having already seen six city hotels open and two more set to open in 2023. I very much look forward to continuing this journey even further, developing joint opportunities as we proudly bring these incredible brands together."įormed to shake up the hotel industry, Virgin Hotels has been making its mark in key locations across major cities in the US and UK, combining heartfelt service with a personalised hotel experience. "I'd like to take this opportunity to say an enormous thank you to of course our people, all our past, present, and future guests along with, our loyal trade partners across the globe, who have helped make our brands into the success they are today. And we certainly won't be stopping there… Thereafter, the launch of Virgin Residences Miami, as well as Virgin Hotels Denver, both in 2025. "As if launching Virgin Hotels Collection wasn't enough, we have an unbelievably exciting year ahead for the new collection with the opening of Virgin Hotels in New York, followed by Glasgow and then the widely anticipated launch of Virgin Limited Edition's beautiful Son Bunyola Hotel in Mallorca's UNESCO World Heritage Site. "I have some huge shoes to fill in Jon's departure and I can only promise to ensure his legacy and give Virgin Limited Edition the same love and devotion he did - with the added opportunity to bring further growth, collaboration, and innovation by bringing our wonderful brands together and ensuring they are best placed to compete in the luxury lifestyle and ultra-luxury markets" said James Bermingham, CEO of the newly launched Virgin Hotels Collection. He will now be responsible for driving this forward for all brands under Virgin Hotels Collection. James joined Virgin Hotels back in 2021 with an impressive 37 years in the industry and more than two decades at Montage International building its luxury and luxury lifestyle brands, before taking on the CEO role for Virgin Hotels and successfully delivering a global growth strategy and multi award-winning customer experiences. James Bermingham, current CEO of Virgin Hotels will take up the realm of CEO for the new Virgin Hotels Collection brand on 1 April as long-serving Jon Brown, CEO of Virgin Limited Edition steps down at the end of March having spent more than 24 years leading Virgin Limited Edition as the ultra-luxury and hugely successful brand it is today. They will also be joined under the Virgin Hotels Collection brand by Virgin Residences and collectively they have a significant growth strategy to add more city locations, resorts and residences. The two award-winning and world-class luxury hospitality brands that form part of the Virgin Group have some of the most incredible and unique properties within the industry and this unity will see two brands come together to further change the luxury hotel business for good.
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